Senior Communications Specialist,
Health Plan of San Mateo
680 9th Avenue
Apt B
San Francisco, CA
US
I am a copywriter/editor at a nonprofit community health care organization serving Medicaid beneficiaries. I also used to work in animal advocacy. I am especially interested in learning how to apply decision psychology (e.g., the research pioneered by Amos Tversky and Daniel Kahneman) to social marketing.
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
New 4TH Edition
Available Today!
The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.