I am on the Board of Directors of the American Solar Energy Society, the oldest solar advocacy organization in the US (over 50 years old!), where we're working for a rapid, efficient, just transition to sustainable living and 100% clean energy. With the industry, technology and advocacy landscape changing so quickly over the past decade, we're attempting to figure out how we can tweak our existing programs, and possibly add new ones, so we can be the most impactful in affecting change - changing minds, changing behaviors, changing norms, changing expectations - to end the use of fossil fuels for a cleaner, healthier, more just economy.