I'm a Marketing Advisor at Christchurch City Council. My work is currently focused on "active transport", specifically promoting cycling and our city's cycleways. I support the Travel Education team with their recently re-branded Good-to-Go programme, which includes Workplace and School travel planning services. I'm also working on a "climate action" marketing campaign, which focuses on actions residents can take to reduce their own personal emissions. Until recently, I also worked on the "waste" portfolio supporting the successful 'Bin Good' campaign which promoted correct recycling behaviour - our processing facility now accepts 99% of collected material as 'recyclable' and increase from 50% in 2020. I lead the NZ national kerbside standardisation campaign for Council, as well as other campaigns around waste minimisation, hazardous waste and seasonal waste behaviour.