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298 Comments
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Re: The Check, Clean, Dry Campaign
2023-07-24 22:57:25 UTC
Sorry about that Toni. Here is the correct link: https://cbsm.com/cases/22699-the-check-clean-dry-campaign
Best, Doug -
Re: Introductory Workshop Discussion Forum
2023-02-05 15:00:26 UTC
Thanks, Kari. Looking forward to meeting you virtually. Best, Doug -
Re: Introductory Workshop Discussion Forum
2022-12-01 02:22:23 UTC
Hi Susan,
I emailed out a link to the evaluation. I'll be resending a reminder tomorrow. Take care, Doug -
Fostering Sustainable Behavior Workshop
2022-11-21 22:04:42 UTC
Registration is closing soon for my Fostering Sustainable and Healthy Behavior workshop. This virtual workshop is being held at a convenient time for attendees from across North America. The training consists of three four-hour sessions spread over three consecutive days. The workshop is well evaluated and does not involve the inconvenience, travel, and emissions associated with in-person training.
December 7th-9th Introductory CBSM Workshop: Learn more at https://cbsm.com/workshops/virtual-NADec2022
Take care, Doug
Doug McKenzie–Mohr, Ph.D.
Founder, Community-Based Social Marking
Author, Fostering Sustainable Behavior -
Introductory Workshop Discussion Forum
2022-07-27 23:31:53 UTC
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue with participants, co-hosts, and myself. -
Introductory Workshop Discussion Forum
2022-07-27 23:09:42 UTC
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue with participants, co-hosts, and myself. -
Registration closing Soon: North America CBSM Virtual Workshop
2022-06-06 18:24:52 UTC
Registration ends Friday, June 17th for my June 20-22 virtual community-based social marketing workshop for North America. This workshop is held virtually over Zoom and consists of three four-hour sessions spread over three consecutive days. These sessions occur at a convenient time for attendees from across North America and are very well evaluated, without the cost, inconvenience, and emissions associated with in-person training. Here are several anonymous evaluations from recent workshops:
- Most valuable workshop/training I've EVER attended!
- Completely transformed my approach to my work.
- By far, the best workshop I've attended - on any topic!!!
- The CBSM training was riveting throughout.
- Fantastic. Simply invaluable.
To learn more about the North America workshop, click here.
Best,
Doug McKenzie-Mohr, Ph.D.
Founder, Community-based Social Marketing -
Introductory Workshop Discussion Forum
2022-06-01 01:02:30 UTC
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue with participants, co-hosts, and myself. -
Re: Introductory Workshop Discussion Forum
2022-05-16 15:53:21 UTC
Jasmin, Wonderful to have you joining the workshop. I have been to Adelaide some 10+ times and always enjoy my time there. See you soon, Doug -
Registration ends this Friday: Australian and New Zealand CBSM Workshop
2022-05-08 20:10:40 UTC
Registration ends ends Friday, May 13th for my May community-based social marketing workshop for Australia and New Zealand. This workshop is held virtually over Zoom and consists of three four-hour sessions spread over three consecutive days. These sessions occur at a convenient time for attendees from across Oceania and are very well evaluated, without the cost, inconvenience, and emissions associated with in-person training. Here are several anonymous evaluations from recent workshops:
- Most valuable workshop/training I've EVER attended!
- Completely transformed my approach to my work.
- By far, the best workshop I've attended - on any topic!!!
- The CBSM training was riveting throughout.
- Fantastic. Simply invaluable.
To learn more about the May Oceania workshop, click here.
Best,
Doug McKenzie-Mohr
Founder, Community-based Social Marketing
7 Recommends
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Invitation to Publish Social Marketing Case Studies
2019-09-03 04:25:06 UTC
Chahid Farouli and Jeff French are editing, and Palgrave is publishing the Encyclopedia of Social Marketing. One of the five sections include Applications and significant social marketing example programmes that Dr. Bo Pang and I will edit. We intend to publish 50 strong social marketing case studies of 2-3,000 words each that display presence of a tangible product or an intangible service and strong evaluation. Otherwise, we are open to any context (in terms of social issue, behaviour, target audience, or culture). We invite students, faculty, researchers, and practitioners to email me ([email protected]) by September 6, 2019, title of the initiative and related website or report and whether you would be interested in writing that case (deadline for the first draft will be December 31, 2019). Once we finalize the list of case studies, we will invite you to write the case and provide further details. We highly appreciate if you could share our request in your networks! Thanks for your help,
Sameer Deshpande
Associate Professor (Social Marketing),
Acting Director (Social Marketing @ Griffith)
Department of Marketing,
Griffith Business School, Griffith University -
Linking Social Norms to Efficient Conservation Investment in Payments for Ecosystem Services
2010-07-28 16:08:01 UTC
An increasing amount of investment has been devoted to protecting and restoring ecosystem services worldwide. The efficiency of conservation investments, including payments for ecosystem services (PES), has been found to be affected by biological, political, economic, demographic, and social factors, but little is known about the effects of social norms at the neighborhood level. As a first attempt to quantify the effects of social norms, we studied the effects of a series of possible factors on people’s intentions of maintaining forest on their Grain-to-Green Program (GTGP) land plots if the program ends. GTGP is one of the world’s largest PES programs and plays an important role in global conservation efforts. Our study was conducted in China’s Wolong Nature Reserve, home to the world-famous endangered giant pandas and >4,500 farmers. We found that, in addition to conservation payment amounts and program duration, social norms at the neighborhood level had significant impacts on program re-enrollment, suggesting that social norms can be used to leverage participation to enhance the sustainability of conservation benefits from PES programs. Moreover, our results demonstrate that economic and demographic trends also have profound implications for sustainable conservation. Thus, social norms should be incorporated with economic and demographic trends for efficient conservation investments.
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