Just a short note to let list members know that the workbook, Tools of Change: Proven Methods for Promoting Environmental Citizenship, is available for free at the following address: http://www.cbsm.com/ReportsDatabase/Detail.lasso?-KeyValue=97&-KeyField=ID The workbook is authored by Jay Kassirer and myself and walks the user step by step through the process of doing community-based social marketing. You may also be interested in checking out Jay's website: http://www.toolsofchange.com which has a number of cases studies on fostering sustainable behavior.
Best,
Doug
Doug McKenzie-Mohr, Ph.D.
McKenzie-Mohr Associates
(506) 455 5061 voice/pager
(506) 455 0550 fax
[email protected]
http://www.cbsm.com
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