Unknown November 28, 2005

I have a particular interest in how we effectively promote the purchase of environmentally friendly products. There are two resources at the FSB site on this issue. The first is a report that evaluates the Nordic Swan program in Europe: http://www.cbsm.com/ReportsDatabase/Detail.lasso?-KeyValue=106&-KeyField=ID The second, is a case study that reviews the effectiveness of the "Get in the loop" program that fostered the purchase of products with recycled content. This program originated in the State of Washington. http://www.cbsm.com/CasesDatabase/Detail.lasso?-KeyValue=87&-KeyField=ID The final resource, which takes a quite different approach, is the Seafood Watch program from Monterey Bay Aquarium: http://www.mbayaq.org/cr/seafoodwatch.asp I'd be interested in hearing about other programs that foster these types of purchases by the public. Thanks in advance.

Best,
Doug

Doug McKenzie-Mohr, Ph.D.
McKenzie-Mohr Associates
(506) 455 5061 voice/pager
(506) 455 0550 fax
dmm@cbsm.com
http://www.cbsm.com