prossi December 21, 2005

Many people have been e-mailing about social marketing. The Ohio Department of Natural Resources (ODNR), Division of Recycling and Litter Prevention, put together a booklet entitled "Social Marketing for Recycling in Ohio, A Guide to Understanding, Planning and Conducting Social Marketing Projects." It gets into aligning tools with behavioral assumptions, e.g. prompts, incentives, feedback. It also discusses types of research. It talks about the 3R's of social marketing - results, research, and response. If anyone wants more info, you can contact Larry Cooper at ODNR at 614-265-6401, or fax 614-262-9387 or e-mail him at

Pat Rossi

Pat Rossi
Education Specialist
The Summit/Akron Solid Waste Management Authority
330-374-0383 (phone)
330-374-1819 (fax)