farrell robbi Apr 24, 2006 14:59 pm

I am seeking some good examples of end outcome measures used in social marketing projects. I am most interested in both environmental and human health outcomes. I know that we most commonly measure the behavior that we are seeking to change. I am looking for examples of measures that go beyond the specific behavior change (number of immunizations) to a higher level of change (for example incidence of disease or change in environmental conditions.) Thanks in advance for any assistance you can provide.

Robbi Farrell
Chief of Staff Office of Compliance
202/564-4061