I am in the process of developing an energy and resource awareness program for a hospital and came across the concept of social marketing and really like the idea instead of just providing information overload. Unfortunately, the ball is rolling and I've stepped in late and can't take the time to implement the full social marketing concept. If you could suggest a few "must do's" what would that be? I'm thinking of implementing a program similar to the 1-2-3 pledge program that was done by the Utilitarian Church in the US (under Rick North). Any suggestion in relation to energy and resource conservation would be greatly appreciated. I looked on the website but none of the energy efficiency articles would come up for me.
Shannon-Melissa Dunlop, BES
Director, Energy Awareness & Environmental Programs
VIP Energy Inc.
105 Lexington Road, Unit 1
Waterloo, ON N2J 4R7