Steve Raney Palo Alto Oct 20, 2006 15:02 pm

Here's an application for parking charges, but this is also related to any number of other "hard to start" sustainable behaviors:

How to Bring Parking Charges to Offices:
Paid parking at offices reduces commute trips by 23%, producing very large traffic and CO2 reduction. This is a very effective policy that is not popular. Are there "clever policy tricks" to bring this about? Can we help cities "jump in together" with small steps, making this policy more palatable? Could cities synchronize their actions to reduce risk? Here is a web page with details of such a proposal: http://www.cities21.org/paidParking.htm An example of cities "jumping in together" is provided: Interesting example in the Twin Cities. This was always said about changing bars and restaurants to non-smoking. Every time any city council member proposed it, they were shouted down by people who said, "But people will go somewhere else and all our businesses will lose out." Then one December day the city of Bloomington (largest suburb) passed a smoking ban. The following month St. Paul did the same, then Minneapolis right after. It turns out they had been in agreement all along about who would go first and who would follow next. What do you think? Would you want to promote a different sustainable behavior with this tactic? Would you be willing to pitch the parking charges proposal to your city council / local climate protection organization?

- Steve Raney,
Cities21, Palo Alto, CA