Chad Renando Brisbane January 15, 2007

Hi all,

Going double sided when printing multi-page documents is eco-efficiency 101. However, I have a question that puts a spin on this for you marketing and printing folk out there... Is printing double sided justified when you only have one page of content? On the marketing side, I understand the desire to use any opportunity to deliver a message. However, I am curious as to the per-side total cost (environmental + financial) of printing an A4 four-colour spread when it is not necessary. Any metrics in this area would be legendary. The format, desired outcomes and audience obviously need to be considered, but I am thinking along the lines of flyers or diagrams. Look forward to your insights.

Cheers,
Chad Renando

Senior Project Officer
Sustainable Industries Division
Environmental Protection Agency
Ph: (07) 3227 8580
E-mail: chad.renando@epa.qld.gov.au
Visit us online at www.epa.qld.gov.au