Erin Cawley-Morse Olympia Aug 28, 2007 20:50 pm

I am seeking examples of campaigns that have been effective in getting youth, from 10-18 years old, to engage in sustainable behavior. Although my program is transportation-focused, I am interested in ANY programs that have successfully encouraged youth 10-18 to change behavior. At this time, I'm not working with kids younger than 10 or older than 18. The specific program I'm developing will target middle-schoolers (age 10-14) and encourage them to choose sustainable transportation options such as riding the bus, biking, walking, carpooling, etc. Preliminary plans include two interlinked components, a "Climate Challenge" and an ambassador program where youth learn to ride transit, then encourage peers to do so.

Thanks!
Erin Cawley-Morse

Erin Cawley-Morse
Smart Moves Project Specialist
Intercity Transit Olympia, WA
www.intercitytransit.com
T: 360.705.5839
F: 360.357.6184
[email protected]