New Advertising Campaign for Yellow Tail Wines

This is an email that came up on California's Household Hazardous Waste listserv today. If anyone has ideas (Australians?) please contact the sender directly.

Thanks,
Ilana Gauss

SFDPH Green Programs Specialist
Phone: (415) 252-3922
Fax: (415) 252-3910
www.sfdph.org/eh/Green
California Household Hazardous Waste Information Exchange

New advertising campaign for Yellow Tail wines
From: [email protected]

In looking through the recent RealSimple magazine, I noticed a print ad for Yellow Tail wines. You push a button and the tails of flies on the page light up. So, of course it has a battery inside. How many people are really going to pull out this advertisement to ensure that the battery is managed properly? I think this is a horrible advertisement and wonder if there is any way to encourage them to stop.