Persuading People Out of Cars for Short Journeys

There was a good programme on UK tv last night very much looking at small actions and how difficult it is to persuade people to take them. It had good input from Sustrans, the get people cycling organization. It was the first of a series. Don't know if you can see it outside UK but the website is here: http://www.channel4.com/lifestyle/green/woman_stops_traffic/index.html

Good wishes
Caroline Wilson PhD
student UK