Request for Information on Efficient Water Use Social Marketing Campaigns

Hello listserv members,

I'm looking for academic and nonacademic social marketing literature related to promotion of efficient water use.

Primary target audience: Farmers Secondary target audience: Other rural community residents, urban community residents

I have already browsed a variety of social marketing websites, but I am sure I have missed a few studies. 'Duplication' of information will not harm my attempt to learn more about 'efficient' water use :) Please guide.

Thanks in advance,

Sameer Deshpande Ph.D.,
University of Wisconsin
Assistant Professor,
Marketing University of Lethbridge
D548, 4401 University Drive
Lethbridge, AB T1K3M4, Canada
T: 403-329-5196;
F: 403-329-2038
[email protected]