This Should Be Applicable to Sustainability Issues as Well

Summary courtesy of Topica Digest

ICR Abstracts: 5.4 By [email protected]

Bryant, C. A., K. R. Brown, et al. (2006). Community-Based Prevention Marketing: Organizing a Community for Health Behavior Intervention. _Health Promotion Practice_ 8(2), 154-163

This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.