I'm teaching a junior level marketing course this fall at the Krannert School of Management, Purdue University. I have cornered the CEO of Service Concepts , a coop of about 39 REMCs here in Indiana, to sponsor a Social Marketing effort for the 30 teams of 4-5 students in my class. The essence of their effort, is to use social marketing techniques to alter the behavior of the coop's customers toward using less electricity. They will be required to post the results of their team effort up on www.wix.com for the world to see, and hopefully learn from. In conjunction with this, we are hoping to hold office hours in Second Life for the entire course duration. Any ideas for the energy project, or anyone have an office-sized bit of SL we can use, please contact me -> [email protected]. The Moodle instance I'm currently building for the class is currently open for guests here: www.mgmt323.com.
TIA, Hank
www.feeser.net
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Hi Hank,
I'm a Town Councillor in Inuvik, Northwest Territories Canada and we're planning a utility reduction contest. Over the course of one year, "Inuvik's Biggest Loser" will reduce their overall annual utility consumption the most of all contestants, to receive one year free utilities. Quarterly results will be published on the Town's web site as well as in full page newspaper ads. Studies show that with the publication of names and data of the participants are far more likely to succeed and follow through with their commitments. The primary purpose of this contest was to gather baseline data for a municipal energy audit, but will (hopefully) also promote awareness and succeed on many other levels. Many communities have had a hard time gathering this quality data, so we needed to come up with something big and sexy to get their attention. I think using Second Life is a great way for you to get your student's attention.
Good luck!
Terry Halifax
[email protected]