Angela Birch Halifax Oct 7, 2008 11:28 am

Hi everyone,

I am a graduate student at George Mason University and am taking a social marketing class this semester. Our course project deals with residential energy efficiency. Specifically, our focus is getting individuals to switch from traditional light bulbs (incandescent) to CFL's. We are targeting individuals with children between 40-65 years old who live in in single family homes and have an income of $30,000-$100,000. I'm looking for general information on this topic. If you know of any campaigns related to my course project or have conducted a similar campaign, please let me know. Any help would be greatly appreciated.

Best wishes,
Maryum Ahsan MA

Communication, Candidate, May 2009
George Mason University, Fairfax, VA