Hi all,
I need to see examples of and evaluate adverts/campaigns/slogans etc. that aim to communicate and motivate environmental behaviour with Small-Medium Enterprises. Our project will look at communicating the benefits recycling and resource recovery, but we are interested in campaigns that have communicated a range of environmental values or behaviour to businesses. This campaign will be linked with other programs and resources we are developing, but in this part of the project we are looking at the communication through advertisements and slogans etc. We'd love to see the adverts and slogans themselves, plus any background or evaluation reports that have been completed.
Thanks
Heidi Robertson
Project Officer
Resource Recovery
Sustainability Programs Division
Department of Environment and Climate Change NSW
Tel. (02) 8837 6069
Fax (02) 8837 6099
PO Box 644 Parramatta NSW 2124
Level 2, 1 Fitzwilliam Street
Parramatta NSW 2150
Seeking Adverts/Campaigns/Slogans for Engaging SMEs
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An report on the CSX advertising campaign can be found at: http://jacksonville.bizjournals.com/jacksonville/stories/2008/11/17/story3.html?b=1226898000^1732231
The CSX ads can be found at: http://www.csx.com/?fuseaction=about.tomorrow_moves
Probably a little bigger than the medium size business you are looking for...
Gary Beaton
Calgary, AB, Canada
...
Hi Heidi,
We developed a primer on climate change for SMEs a few years ago. We partnered with the Canadian Chamber of Commerce to distribute it to interested businesses. It may not suit your need for advertisements or slogans, but I have included the link in case it is helpful to you. http://www.pollutionprobe.org/Reports/Guide%20to%20CC%20for%20SMEs.pdf
Rebecca Spring
Project Manager
Pollution Probe
625 Church Street, Suite 402
Toronto, ON M4Y 2G1
(p) 416.926.1907.238
(f) 416.926.1601
www.pollutionprobe.org