Alina Siegfried Wellington Nov 30, 2009 11:17 am

I am in the process of developing a program for watershed stewardship groups within the province of Saskatchewan to build their capacity to effectively manage water resources. I would like to incorporate aspects of Community Based Social Marketing into this program, as well as improving organizational structure, resources and expertise.

Does anyone have any examples of successful campaigns for engaging citizens to take ownership of their waters resources and foster a climate of stewardship, on a small watershed scale? ie a single lake or creek.

I'm open to any ideas. Thanks.

Alina Siegfried
Water Issues Coordinator
Saskatchewan Environmental Society
Canada
www.environmentalsociety.ca