Does anyone know of the paper that found that UK participants were not so taken by emoticons as US participants. I know of Schultz, P.W., J.M. Nolan, R.B. Cialdini, N.J. Goldstein, V. Griskevicius. 2007. The constructive, destructive, and reconstructive power of social norms, which showed that an emoticon reduced energy usage by 40% in the US but Im sure I read another paper that showed in the UK (or perhaps it was somewhere else in Europe), people found emoticons to be patronising. If anyone knows of the paper and author, please let me know.
Jessica Diniz
United Kingdom
Fostering Behavior Change Minute
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
Advertisement
Action Research offers a full range of community-based social marketing support services to agencies addressing health, safety, and environmental behaviors.