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Jay Kassirer Ottawa January 18, 2010

This webinar features case studies from two of North America's leading Active and Safe Routes to School programs, which engage elementary school students and their families in walking and cycling more.

The first presentation will provide an overview of Active and Safe Routes to School in North America, discuss why and how Green Communities Canada has shifted its program to focus increasingly on school travel planning, and describe the results being achieved. It will also speak to how to sell the approach to your local stakeholders (funders and partners) and how to make the approach work in rural areas. Landmark designation

The second case study will describe what has happened at Bear Creek Elementary School, in Boulder, Colorado. When Bear Creek first introduced its program in 2007, only one quarter of its students were walking or bicycling to school with the majority being driven by car. Over the past two years, it has seen an almost three-fold increase in the proportion of students using active transportation; seventy per cent of students are now walking or bicycling to school consistently throughout the school year. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School. Landmark designation

Tuesday, February 23, 2010, 12:00 to 1:30 pm, Eastern Time. Transport Canada is paying for the first 100 Canadian connections to participate in this webinar at no cost. The cost for other participants is $70. For details on this webinar and the other TDM social marketing case study webinars in this series, and to register, go to www.webinars.cullbridge.com

Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com