Spud Marshall Karlskrona Mar 12, 2010 10:40 am

Dear sustainability enthusiasts,

Engaging action through communications is tough - but crucial! We are a team of three graduate students currently completing a thesis addressing the impact of communications on positive environmental and social behaviour change*. Through an extensive analysis of past case studies and working alongside media experts, our thesis will re-frame key principles of effective communication and sustainability into a strategic planning tool to assist communicators in engaging and creating action.

As many of you are involved with work closely connected to our research, we are writing to invite you to be a part of our study. To do this we would request a half-hour of your time to interview with us for the qualitative portion of our research. We are hoping to conduct interviews during the period 20 March - 1 April. We are looking to talk with individuals with experience in campaign development and communications planning - any experience or connections you have would be quite helpful!

During April we will be developing our research results into a workshop and strategic communication planning tool. We have a number of groups interested in testing this to help their current projects. If you would also like the opportunity to participate in this, please get in touch so that we can arrange a time. We will be traveling through the northern USA and London in late April - mid May. To learn more about our research please visit www.engagingaction.com

Strategic planning and defining sustainability are essential components to ensure communication plays an appropriate role in moving society towards a sustainable future. Many thanks for your consideration and time, we are looking forward to your response.

Warm regards,
Spud, Lora and Rebecca
The Engaging Action Research Team
[email protected]

*Our graduate programme, Masters in Strategic Leadership towards Sustainability (MSLS) at Blekinge Institute of Technology (http://www.bth.se/msls), Sweden, focuses on frameworks and methods for sustainable development which we have applied to the communications field through our research.

Spud Marshall
Engaging Action
Sweden
www.engagingaction.com