I'm interested in any research, articles, studies or information on the effectiveness of stickers versus brochures. I'm an education officer for a regional waste management group based in Victoria, Australia and we are looking at organising a education campaign where we will re-sticker all our householder's recycling bins. Obviously it will be a costly exercise if we decide to go down this path, so I am after some evidence that would prove the worth of going doing this path opposed to doing the usual 'mail out' information flyers and brochures.
Kim Mueller
Mrs
Nevrwaste
Australia
Stickers versus Brochures
Sign in or Sign up to comment
In Alameda County we've found that a well-designed sticker on the outdoor container serves well to educate residents about what materials they can deposit. We use combinations of photographs and words for recycling and plant/food waste. It also helps limit contamination from passers who are trying to find a place to deposit cans & bottles or trash. I know from experience with other mailers they tend to get lost in the mail, end up in the recycling or misplaced. Additionally we find the best course of action is to pay someone to place the stickers rather than allow residents to do it. When residents do it, stickers end up on cars, doors - anywhere but on the cart.
Wanda Redic
Recycling Specialist
City of Oakland
United States
www.oaklandrecycles.com
Hi Kim
We've found that each type of marketing material has there merits and it depends on who your target audience is to what appeals to them (ie child v's Adult). Magnets are a hit with both demo graphics! The other things to consider are what the issue your trying to educate on is, where & how you are going to distribute your material as this can affect the type of promotional material in some instances (ie postage) & sustainability or longevity of the promotional materials you produce & their end life! Just a few things we've learnt over time that might be worth considering.
Angela Dodson
Waste Education Officer
Tamworth Regional Council
Australia
...
Hi Kim,
I don't have the research you are after - sorry - however I do have a suggestion for an alternative to stickers on the actual bin.
In our water saving campaigns we used an 'e-patch' (I am sure there are other brand manes for these) as an alternative to stickers. They are made of plastic and stick to tiles / glass / mirrors / other plastics etc just like a sticker.
The beauty of these are that they peel off without leaving a mark, so those people who don't want to stick a sticker on the fridge / tiles etc don't have to worry.
The ones we used were printed on each side so we could have a bathroom message on one side and a kitchen focused message on the other. They were really popular with residents becasue they could be put up in the areas where they were needed (bathroom / kitchen) without having to worry about leaving marks or removing paint and they were removable during cleaning.
They were round and about 9cm in diameter. Since then I have seen them in all shapes and sizes, but these worked well for us.
Anyway, I though that maybe you could consider something similar so that residents could put them near or on their bins indoors, which is where they sort their rubbish afterall.
Cheers
Hayley
Hayley Schwartz
Senior Sustainability Officer - Education and Engagement
Wyong Shire Council
Australia