Declan Heanre Davao July 5, 2010

I am currently working on a small project to develop communication tools that can encourage uptake of conservation practices amongst small to medium banana growers here in the Philippines. While a main task will be to develop a video that documents a group of farmer leaders who have gained rain forest alliance certification and are in good shape for entry into higher value Japanese markets we do wish to ensure the our videos integrate behaviour change theories that are backed by scientific research.

While there is plenty of references for developing communication plans to influence behaviour change in the field of public health I have found it difficult to source similar materials focus on agri-conservation practices.

Would you perhaps have come across any good agencies or sources who might be producing guidelines or tools in this area for field practitioners? I would be most grateful of any recommendations.

Declan Heanre
Philippines