Leah Phillips Tampa October 11, 2010

Registration now open - Please visit www.cme.hsc.usf.edu (Select Course Calendar, then January 2011)to review the course brochure and register today!

Social Marketing Field School
University of South Florida
Tampa, FL
January 3 7, 2011

Focus Group Research Strategies with Dr. Richard Krueger
This course is an intensive overview of focus group procedures in the public and non-profit environment. Attention will be placed on question development, moderator skills, analysis strategies and planning critical logistical details of focus group interviews, and analyzing results of focus group interviews. The course will examine unique methodological characteristics of focus group interviews, identify emerging trends, and explore areas of appropriate and inappropriate use.

Leah Phillips
Fiscal & Business Specialist
University of South Florida
United States