Jan 20, 2011 0:59 am

Along with Dr. Wes Schultz, I will be delivering two Fostering
Sustainable Behavior workshops in southern California (San Diego and Los
Angeles) in March. These two-day workshops provide a comprehensive
introduction to community-based social marketing and how it is being
applied throughout the world to foster sustainable behavior. Those who
attend an introductory workshop will learn the five steps of
community-based social marketing (selecting behaviors, identifying
barriers & benefits, developing strategies, conducting a pilot, and
broad scale implementation) and be exposed to numerous case studies
illustrating its use. In addition, participants will gain experience in
applying the concepts of community-based social marketing to actual
programs. We have workshops scheduled for:

San Diego: March 21 - 22

Los Angeles: March 24-25

For further information and to register visit,

http://www.htfsolutions.com/forms/mma/reg2011.asp

Please consider forwarding this announcement to colleagues who might
be interested in attending or hosting a session. Thanks in advance for
considering this request.

Best, Doug

Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
Canada
http://www.cbsm.com