Excellent Resources from the UK

DEFRA, in the UK, has put together a fantastic resource page at
http://defra.tryingitout.co.uk/

One of the things I found there was a booklet called Communications and Behaviour Change. I thought it was very, very good--you can download it at
http://coi.gov.uk/documents/commongood/commongood-behaviourchange.pdf

I think this booklet is as important to read as Creatures of Habit--very important.
http://www.smf.co.uk/creatures-of-habit.html

A juicy tidbit--a paper cited in that report estimates 80% of the factors influencing behaviour change are NOT information and awareness. As I chased down that reference I found a supporting paper supporting citing another paper that found environmentalists often have the same lack of environmental knowledge as anti-environmentalists. In other words, you don't need to understand the ecosphere to love and protect it. Have fun in the references section.

Ruben Anderson
Communications Specialist
Metro Vancouver
Canada