This case study is a great model for reducing energy consumption through behaviour changes in student residences. Toolkits provide student organizers with detailed discussions of the environmental impact of specific behaviours, implementation strategies for energy conservation, and an assortment of 'action tools'. These organizers use the materials conservation-themed events to set a positive social norm for environmentally conscious activities. Rewire reduced consumption by between 221 and 258 MWh in its second year when it ran in seven residences with 1,500 students. The savings were attributed to powerful pro-environmental social norms.
This program was designated a Landmark case study in 2010. Designation as a Landmark (best practice) case study through our peer selection process recognizes programs and social marketing approaches considered to be among the most successful in North America. They are nominated both by our peer-selection panels and by Tools of Change staff, and are then scored by the selection committees based on impact, innovation, replicability and adaptability.
Presented by Stuart Chan, Sustainability Coordinator, University of Toronto on Friday March 25, 2011 from 12 noon to 1:00 PM Eastern Time. $50.
Register today: www.webinars.cullbridge.com
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
