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Jay Kassirer Ottawa May 8, 2011

Energy Smackdown Uses Game Play to Involve Community Members (Case Study Webinar on Wednesday May 18, 2011)

Now in its third season, the Energy Smackdown uses engaging game playing to involve community members in energy conservation, and television and webcasts to make visible the energy-saving efforts of teams of households. The Smackdown is organized into two broad challenges. In the household challenge, participants are evaluated based on their percent reduction in per person CO2 emissions as well as per person carbon footprint. For the team challenge, members of a community or organization work together to expand their impact and organize special challenge events that highlight key issues and raise awareness in the community. The first year of piloting tested the approach with three households over five months. The second year of piloting engaged 120 households in three communities through all four seasons. The third season will involve 5,000 households in five communities. The majority of second year participants reported reducing hot water temperature, replacing light fixtures and bulbs with more efficient models, and improving insulation and air-sealing. Two in five households said they had purchased green power and replaced a major appliance with a more efficient one.

This program was designated as a Landmark (best practice) case study by a Tools of Change selection panel in 2010. This peer selection process recognizes energy efficiency programs and social marketing approaches considered to be among the most successful in North America (based on impact, innovation, replicability and adaptability.

Presented by Donald Kelley, Brain Shift Foundation on Wednesday May 18, 2011 from 12 noon to 1:00 Eastern Time. $50.

Registration: www.webinars.cullbridge.com

Jay Kassirer
Cullbridge Marketing, and Tools of Change