Does the URL to your recycling resource look something like:
http://www.yourcitynamehere/engineeringservices/solidwasteandrecycling/blueboxschedule.htm ?
Do you see lots of competing URLs that do nothing for the people you are trying to work with? Like ads for the City of Toronto in the Globe and Mail...great for Toronto, but just brain static for the rest of Canada.
Metro Vancouver has developed 3Rs.ca, a simple map-based tool to get you to your recycling information easily and quickly. Type 3Rs.ca, click your city and click the link you want--maybe the municipal link or an NGO.
3Rs.ca is built to fight the hundreds of competing URLs and messages that overwhelm your audience. This one URL can connect every Canadian with the information they need.
So far, the map is populated with the cities of Metro Vancouver, and the capitals of each province. Please visit 3Rs.ca and Add Your City so the usefulness of the map can grow and grow.
Ruben Anderson
Communications Specialist
Metro Vancouver
Canada
3Rs.ca -- new recycling web portal
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I am glad to see Ruben has posted this here. I encourage people to visit this site and use it, it is a tremendous and generous effort by Metro Vancouver. It will get better and better with use by municipalities.
As well, Metro Vancouver is offering free recycling icons and graphics on the site. This is a money-saver, particularly for those with small budgets, and will also promote consistency in messaging.
Check it out at 3Rs.ca.
Ken Donnelly
Vice President, Atlantic Canada
Lura Consulting
Canada
www.beyondattitude.com