I created a Prezi to answer the question "Why CBSM?" It highlights a great example of the need for CBSM's focus on behaviour. Although almost everyone agrees that blood donation is a great idea, and everyone knows the benefits, only 3.5% of Canadians give blood.
Check out the Prezi through my blog post at www.beyondattitude.com. Please comment, especially if you have suggestions for improvement. And, if the Prezi helps you to convince someone of the benefits of CBSM, please feel free to use it!
Cheers,
Ken
Ken Donnelly
Vice President, Atlantic Canada
Lura Consulting
Canada
www.beyondattitude.com
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