Jan 17, 2012 7:51 am

I am pleased to announce that I will be delivering an introductory and advanced community-based social marketing (CBSM) workshop in Calgary in 2012. These sessions will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation shifts, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending.

Introductory CBSM Workshop:

The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs.

Advanced CBSM Workshop (first time ever in Alberta):

The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour. The session will introduce leading-edge material on selecting behaviours, identifying barriers and benefits (including market segmentation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, and goal setting), and piloting programs. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Please note that registants for the advanced workshop must have previously taken my introductory session. Note also that while I tend to deliver introductory workshops in Alberta each year, I expect to deliver advanced workshops only every three to four years.

Calgary Workshop Dates and Online Registration: https://register.cbsm.com/workshops/workshop-schedule

Calgary, May 9 (One-Day Introductory)
Calgary, May 10 & 11 (Two-Day Advanced - must have previously attended introductory workshop)

The above workshops are expected to fill quickly -- please register early to avoid dissapointment (the advanced workshops held in Toronto and Vancouver in 2011 filled to capacity).

Please consider forwarding this announcement to colleagues who might benefit from attending.

Best, Doug


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Dr. McKenzie-Mohr is the founder of community-based social marketing and has written and presented extensively on the topic. His work has been featured in the New York Times and his book recommended by Time magazine. We invite you to attend either the introductory or advanced workshop (or both), as we are confident that the training provided will fundamentally change the way you think about program delivery.

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Evaluations

More than 50,000 program managers have attended workshops on community-based social marketing that Dr. McKenzie-Mohr has delivered internationally. Here are several anonymous evaluations from recent sessions:

-"This was the best workshop that I have attended in my 25 years of professional work"
-"Fantastic. Simply invaluable"
-Easily the most valuable workshop I've ever attended.
-Outstanding presentation style. Expertise is obvious.
-Great workshop. Lots of useful tools and information.
-Outstanding!
-Much, much better than expected.
-Great information. Speaker was wonderful.