Toronto Introductory CBSM Workshop

I will be delivering a two-day introductory community-based social marketing workshop in Toronto on May (7 & 8). Please find a description of the Toronto workshop below.

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation), and will be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior.

For further information, and to register, please click on the following link:

https://register.cbsm.com/workshops/workshop-schedule

Please consider forwarding this information to colleagues who might benefit from attending.

Best, Doug

Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
Canada
http://www.cbsm.com