This "Skip a Week" yard watering campaign used a combination of mass media and norm appeals to overcome misconceptions about the amount of water required for healthy yard plants and to reduce yard water use. It resulted in an estimated 1.2 billion gallons of water saved during the four month campaign, at a cost of $0.60 per thousand gallons.
Presented by Beth Putnam, Melissa Roe and Darcy Brune, Southwest Florida Water Management District on Thursday January 26, 2012, 12 noon to 1:00 PM Eastern Time.
Registration ($50): www.webinars.cullbridge.com
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
