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Jay Kassirer Ottawa February 9, 2012 20:26 pm

Green Communities Canadas EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Participants attend driver-to-driver-format workshops, indicate the specific changes in driving habits they will make and the number of people they will tell about what they learned, and attend special events such as tire clinics where they are given free pressure gauges and can learn to test their tire pressure. In follow-up surveys 8-12 weeks after the workshops, 86% of respondents reported reduced idling, 69% reported reduced highway speeds, 60% reported reduced hard starts and stops, 52% reported more frequent checking of tire pressure, and 28% reported walking or riding a bike more frequently, resulting in an estimated reduction of 265,000 litres of fuel and 635 metric tonnes (635,000 kg) of CO2.

Presented by Beth Jones, EcoDriver Project Manager, Green Communities Canada on Wednesday February 15, 2012, 12 noon to 1:00 PM Eastern Time.

Registration ($50): http://www.webinars.cullbridge.com

Jay Kassirer
Cullbridge Marketing, and Tools of Change