May 29, 2012 6:06 am

This June I will be delivering a two-day introductory community-based social marketing workshop in Clearwater, Florida (June 13 - 14).

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation), and will be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior.

This workshop will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending.

Workshop Information & Online Registrations:

https://www.htfsolutions.com/HTFSolutions/forms/mma/index.htm

Please consider forwarding this announcement to colleagues who might benefit from attending. Thanks in advance for considering this request.

Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
Canada
http://www.cbsm.com