Aug 28, 2012 6:22 am

I will be delivering an introductory community-based social marketing workshop in Canada's capital, Ottawa, on December 3-4. This workshop will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs globally. Please find below a brief description of the workshop.

Introduction: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing- 3rd Edition." This workshop is a mandatory prerequisite for my advanced workshops.

Workshop Information & Online Registration:

https://register.cbsm.com/workshops/workshop-schedule

Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
http://www.cbsm.com