Sep 5, 2012 7:40 am

This one-day workshop provides an introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. This workshop is a pre-conference workshop for the annual Behavior Energy and Climate Conference (BECC). You can attend just the Fostering Sustainable Behavior workshop or the workshop plus the conference.

Who Should Attend?

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors -- such as those involved in waste reduction, water and energy efficiency, watershed protection, pollution prevention, conservation, or transportation changes -- you will find this workshop invaluable. The workshop will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster active lifestyles will also benefit from attending.

Details:

The workshop is being held at the Hyatt Regency Sacramento and begins at 11:00 am and ends at 6:30 pm (registration begins at 10:30 am). Lunch is included in the workshop registration fee as is a copy of the new edition of Dr. McKenzie-Mohr's book, "Fostering Sustainable Behavior."

Registration:

http://beccconference.org/registration/

Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist