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Jay Kassirer Ottawa February 10, 2013

Tools of Change is soliciting nominations for its 2013 Landmark behavior change case studies in two topic areas (1) home / building energy conservation and (2) sustainable transportation. If you know of anyone working on a particularly effective or innovative approach for changing energy or transportation behaviours, please consider nominating them or yourself. All nominations must include measured impact results.

Designation as a Landmark (best practice) case study through this peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure, credibility and free, on-line program case study materials, which may make it easier for them to maintain or increase program funding.

Nominations are screened by Tools of Change staff and then the most promising are rated by peer selection panels based on a standard scoring grid. Designated programs are captured in detail and presented to other social change practitioners through webinars, transcripts and video recordings of the webinars, and written case studies. Program organizers get a Landmark designation logo for use on websites and in electronic newsletters, providing click-through access to the programs case study materials. Individuals nominating Landmark case studies are also suitably acknowledged.

The nomination form, which can be downloaded from www.toolsofchange.com/en/landmark/, must be submitted by May 31, 2013. Designations will be announced by October 2013, and case study webinars will be presented between January and June 2014.

To view Landmark case studies designated in past years, go to www.toolsofchange.com/en/landmark/

Jay Kassirer
Cullbridge Marketing, and Tools of Change