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Jay Kassirer Ottawa April 17, 2013

Keep America Beautiful and Tools of Change are partnering on this social marketing webinar for solid waste and recycling practitioners. Both academic and organizational speakers will share their experiences and lessons learned.

Jay Kassirer with Tools of Change will give a brief social marketing introduction

Jenna Jambeck with the University of Georgia will present a case study on increasing the amount of recyclables in public bins through eco-feedback

Jenn Meilleur with British Columbias North Shore Recycling Program will present a case study of their free, at-home Compost Coaching program that has a 3-5 year payback period

Kaitlin Phelps with the Environmental Motivation Project will give an overview of competition theory and then students from George Washington University will present behavior change results from the Recycle-Bowl competition

Date: Thursday, May 9, 2013
Time: 2:00 PM - 3:30 PM EDT
Reserve your Webinar Seat Now at: https://www1.gotomeeting.com/register/501854985

Jay Kassirer
Cullbridge Marketing, and Tools of Change