The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approachcommunitybased social marketinghas emerged as an effective alternative for delivering programs to foster sustainable behavior.
I will be delivering introductory and advanced community-based social marketing training in Denver this May. These workshops will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs across the globe. Descriptions of both workshops are provided below (early-bird pricing is in effect until February 14th).
Registration Site: https://register.cbsm.com/workshops/denver-colorado-2014
Best, Doug
Doug McKenzieMohr, Ph.D.
Environmental Psychologist
[email protected]
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About the Speaker
Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behaviour has become requisite reading for those who deliver environmental programs. The approaches that Dr. McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queensland's "Home WaterWise Service and "ClimateSmart Home Service, which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training I've ever attended.
-Speaker was wonderful.
-The best workshop/conference I have ever experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended on any topic!
Who should Attend?
These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Descriptions of both workshops are provided below.
Introduction (May 20-21): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviors. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the new edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced (May 22-23): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behavior. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of the new edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop in Denver and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.
Details:
Both the Introductory and Advanced workshops are being held at the Environmental Training Center (301A), Red Rocks Community College, 13302 Fox Run Rd., Lakewood, Colorado, 80228. The light rail stops some 200 yards north of the Environmental Training Center. The workshops begin at 9:00 am on both days. Both workshops will finish at 4:30 pm on the first day and at 4:00 pm on the second day. We would ask that you arrive by 8:30 am on the first day of either workshop so that we can deal with registrations prior to our start. Venue information will be emailed to registrants. Workshop attendees receive a copy of Dr. McKenzie-Mohr's book, "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (3rd Edition)" at the event. Lunch on both days is included in the registration fee.
Additional Information and Registration:
https://register.cbsm.com/workshops/denver-colorado-2014
