HSBC Clean Air Achievers targets youth in grades 6 - 9 to reduce air pollution and increase physical activity levels via active modes of transportation. Every school program involves one or two visits by a champion an Olympic, Paralympic or National Team athlete, with great follow-up afterwards. Since 2006, the program has consistently decreased participants C02 emissions by 15% and increased students' active transportation (physical activity) levels by 15%.
Presented by: Deirdre Laframboise, Executive Director, Clean Air Champions, and Josephine Hénault, HSBC Clean Air Achievers Program Manager.
When: Wednesday, April 16, 2014 from 12:00 pm to 1:00 pm Eastern Time
Cost: $US 50. A limited number of free registrations are available for this webinar by contacting our Registrar.
Details and registration: http://webinars.cullbridge.com/shop/social-marketing-cbsm-case-studies.html
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
