Social Marketing Conference

The Social Marketing Conference enters its 23rd year with a renewed commitment to social marketings robust capacity to influence complex social problems. Social marketing has potential applications throughout many fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare. All of these and others can benefit from social marketings consumer-centered, strategic approach to influencing change. In recognition of social marketings expansive reach and growing interests across disciplines, the Social Marketing Conference looks beyond public health to welcome all professionals who value social marketings utility.

We are also delighted to announce that we will be hosting a special environmental social marketing track, featuring Nancy Lee, Jay Kassirer, and others. This track will focus on the growing influence social marketing has on environmental issues and equity. For further information visit: http://health.usf.edu/publichealth/csm/scc.htm


Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
Canada
http://www.cbsm.com