Aug 12, 2014 14:46 pm

I will be delivering introductory (April 14-15) and advanced (April 16-17) community-based social marketing training in Melbourne. These are the only trainings that I will be delivering in Australia in 2015. These workshops will be of particular interest to agencies working to promote energy efficiency, waste reduction, conservation, non-invasive plants, water efficiency, sustainable food consumption, modal transportation changes and other sustainable actions.

Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized globally. Descriptions of both workshops are provided below.

Registration Site: https://register.cbsm.com/workshops/melbourne-2015

Best, Doug

Doug McKenzieMohr, Ph.D.
Environmental Psychologist
dmm@cbsm.com

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About the Speaker

Dr Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behavior has become requisite reading for those who deliver environmental programs. The approaches that Dr McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queensland's "Home WaterWise Service and "ClimateSmart Home Service, which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I've ever attended.

-Speaker was wonderful.

-The best workshop/conference I have ever experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended on any topic!

Who should Attend?

These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, conservation, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Descriptions of both workshops are provided below.

Introduction (April 14-15): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced (April 16-17): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour. This workshop introduces new research on selecting behaviours, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behaviour. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of the new edition of "Fostering Sustainable behaviour: An Introduction to Community-Based Social Marketing." To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop in Melbourne and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.

Please note that in 2016 Dr McKenzie-Mohr will be delivering a masters class in community-based social marketing in Melbourne. Attending his introductory and advanced workshops are mandatory prerequisites to attend the masters class. If you would like to attend the masters class in 2016 we encourage you to attend the prerequisites in 2015.

Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.

Details:

Both the introductory and advanced workshops are being held at the CERES Van Raay Centre (Corner Roberts and Stewart Streets, East Brunswick VIC 3056). Situated in a beautiful setting just 6.6km from Melbourne's CBD, CERES is easy to reach by Tram 96, Northcote train station, Bus 503 or bicycle along the Merri Creek cycle path. There is also parking available on site and close by. The workshops begin at 9:00 am on both days. Both workshops will finish at 4:30 pm on the first day and a 4:00 pm on the second day. We would ask that you arrive at 8:30 am on the first day so that we can deal with registrations prior to our start. Venue information will be emailed to registrants. Workshop attendees receive a copy of Dr. McKenzie-Mohr's book, "Fostering Sustainable Behavior: An introduction to community-based social marketing (3rd Edition)" at the event. Lunch on both days is included in the registration fee.

Additional Information and Registration:

https://register.cbsm.com/workshops/melbourne-2015