I will be delivering introductory and advanced community-based social marketing training in San Francisco and Los Angeles in late January. These workshops will be of interest to those working to promote a broad array of environment and health related behavioral changes. Community-based social marketing is now being utilized in thousands of programs across the globe. Community-based social marketing serves as the foundation for watershed protection programs in the counties of San Diego and Santa Barbara and environmental behavioral change programs in San Francisco. Further, this approach is particularly helpful for communities that are trying to reduce water use across California. Descriptions of both workshops are provided below (early-bird pricing is in effect until October 16th).
Los Angeles Registration Site: https://register.cbsm.com/workshops/los-angeles-2016
San Francisco Registration Site: https://register.cbsm.com/workshops/san-francisco-2016
Please note that I do not expect to return to California for several years. If you have been wanting to learn how to apply community-based social marketing to your programs I encourage you to attend the upcoming sessions.
Best, Doug
Doug McKenzieMohr, Ph.D.
Environmental Psychologist
[email protected]
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About the Speaker
Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book Fostering Sustainable Behavior has become requisite reading for those who deliver environment and health behaviour change programs. The approaches that Dr. McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queenslands Home WaterWise Service and ClimateSmart Home Service, which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr. McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training Ive ever attended.
-Speaker was wonderful.
-The best workshop/conference I have ever experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended on any topic!
Who should Attend?
These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Descriptions of both workshops are provided below.
Introductory (San Francisco January 19-20, Los Angeles January 25-26: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviors. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced (San Francisco 21-22, Los Angeles, January 27-28): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behavior. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of the new edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop and then attend the advanced workshop as well. Reduced rates are available for attending both
Masters Workshop ( Seattle, April 28-29): This unique workshop builds upon the introductory and advanced community-based social marketing workshops offered by Dr. McKenzie-Mohr (having attended both the introductory and advanced workshops are mandatory prerequisites). The purpose of the Masters workshop is straightforward -- to ensure that each attendee gains the knowledge, experience and confidence that will allow them to successfully apply community-based social marketing to any behavioral change initiative. Unlike conventional workshops, a significant portion of the learning in the Masters workshop occurs before and after the session. This comprehensive learning experience is comprised of four components (three one-on-one video conference calls and a two-day workshop). This structure was created to provide attendees with the opportunity to gain the necessary knowledge and skills through a carefully crafted process in which each participant is individually coached as they develop their own unique CBSM program. It is important that participants register well in advance of the Masters workshop to provide ample opportunity to select the behavior that you will be targeting and conduct barrier and benefit research regarding this behavior. Please note that space in this workshop is limited register early to avoid disappointment.
Group Bookings
If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.
Additional Information and Registration:
Early-bird rates are in place until October 16th.
San Francisco Introductory & Advanced Workshops (January 19-22): https://register.cbsm.com/workshops/san-francisco-2016
LA Introductory and Advanced Workshops (January 25-28): https://register.cbsm.com/workshops/los-angeles-2016
Seattle Masters Workshop (April 28-29): https://register.cbsm.com/workshops/seattle-2016
Group Bookings
If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.
Additional Information and Registration:
Early-bird rates are in place until October 16th.
San Francisco Introductory & Advanced Workshops (January 19-22): https://register.cbsm.com/workshops/san-francisco-2016
LA Introductory and Advanced Workshops (January 25-28): https://register.cbsm.com/workshops/los-angeles-2016
Seattle Masters Workshop (April 28-29): https://register.cbsm.com/workshops/seattle-2016
