Kelley Dennings Arlington Feb 19, 2016 6:38 am

Join the International Social Marketing Association (iSMA) and Fors Marsh Group, March 2nd, for an evening of networking, as we discuss using research to inform decisions across the social marketing campaign lifecycle. We will serve light refreshments and look forward to learning from our colleagues.

Date: Wednesday, March 2, 2016
Time: 5:30pm-7pm
Location: Fors Marsh Group, 1010 N Glebe, Ste 510, Arlington, VA - Closest metro is the Orange line, Ballston stop (7 minute walk to office). Parking is also available underneath the building in the Citibank parking structure. They can validate for those attending. No need to show id to get into the building.

Agenda:
Using Research to Inform Decisions Across the Social Marketing Campaign Lifecycle
Utilizing Formative Research to Develop Messages for Health Communication Campaigns - Dr. Sarah Evans, Director, Communication Research, Fors Marsh Group
Developing and Refining Campaign Materials with User Experience Research - Dr. Kyle Andrews, Director, Applied Cognition, Fors Marsh Group
The 2015 Test Census Story: Analytics and Real-time Communications - Monica Vines, Researcher, Center for New Media & Promotion, U.S. Census Bureau

Attendance is free. Please register on our Meetup page - http://www.meetup.com/Metro-DC-Social-Marketing-Meetup/events/227249957/

Kelley Dennings
United States