I will be delivering introductory and advanced community-based social marketing workshops in Christchurch (March 13-16) and Melbourne (March 20-23). More details are avaialbe here: https://register.cbsm.com/workshops/workshop-schedule
Best, Doug
Doug McKenzie-Mohr
Environmental Psychologist
Who should Attend
These workshops will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioral changes and is now being utilized in thousands of programs across the globe. Descriptions of both workshops are provided below.
About the Speaker
Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behavior” has become requisite reading for those who deliver environmental programs. Dr. McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 70,000 program managers. Below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training I've ever attended.
-Speaker was wonderful.
-The best workshop/conference I have ever experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended – on any topic!
Workshops
Introduction: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviors. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced: This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behavior. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Reduced rates are available for attending both sessions.
Group Bookings
If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.
Additional Information and Registration:
https://register.cbsm.com/workshops/workshop-schedule
