Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review

Sharing abstract of our new pub. Our story is simple. We empirically show that the more social marketing strategies managers employ in their interventions, the more likely they will succeed in promoting the desired behavior (physical activity in our case).
http://journals.humankinetics.com/doi/abs/10.1123/jpah.2015-0189

Sameer Deshpande
Associate Professor
University of Lethbridge
Canada