Hi,
Every Friday I send out an email with 5 tips for fostering behaviour change, based on lessons learned in over 25 years of experience of Community-Based Social Marketing practice. I also highlight examples of excellence in programs, and provide links to recent research and resources such as podcasts and articles. The Behaviour Change Friday Email Blast takes only about 5 minutes to read, and is chock-full of behaviour change goodness.
The email blast is free, and you can unsubscribe at any time. And, if you subscribe in May, you will have a chance to win a copy of Thinking, Fast and Slow, the Amazon Bestseller book by Nobel Prize winner Daniel Kahneman. His work on behavioural economics should be understood by anyone seeking to develop and implement CBSM programs.
You can subscribe to the Behaviour Change Friday Email Blast at www.beyondattitude.com. You can see the latest version of the Blast here: http://mailchi.mp/beyondattitude/behaviour-change-friday-blast-1068077.
Ken Donnelly
President
Beyond Attitude Consulting Inc.
Canada
www.beyondattitude.com
Fostering Behavior Change Minute
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
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